I directed these two narrative spots, working with Bipolar Studio and VMLY&R, for Hill’s Pet Nutrition. Produced over 5 months in 2020, I was responsible for writing / directing, and worked closely with the board artists, animators and art directors to pull it off with limited resources.
The final spots were broadcast to 50M+ viewers during Macy's Thanksgiving Day Parade, and the 2021 Grammys.
https://www.hillspet.com/products/weight-management-pet-food
Press:
Adweek | Reel360 | LaughingSquid | StashMedia